WhatsApp IntorzaChoose representative projects
Start with work that shows your design range, preferred project type and point of view. A smaller, considered selection can be easier to navigate than an exhaustive feed.
Portfolio planning for interior practices
Interior Design Portfolio Website Planning
An interior design portfolio website should help the right work stand out. Plan the project mix, categories and image sequence around the kind of work you want prospective clients to understand and remember.
Planned around your audience, work and real services
SELECTED / 04Portfolio edit
Curation before volume
A portfolio with a point of view.
Selected projects / useful categories / a clear next step.
HomesRetailWork
Featured / 01
Interior / 02
Selected work
The purpose behind the pages
A website that reflects how your practice works
A large gallery can show many rooms without helping visitors understand what your practice does best. A curated portfolio gives stronger projects room to breathe, groups work in a useful way and points visitors toward detailed project stories. Selection is part of the design: choose examples that reflect your approach and the work you want to take on.
Explore the complete website development serviceSelect and organize work with intention
Create helpful categories
Group work by project type or sector when the distinction helps visitors browse. Use categories that reflect real completed work rather than search terms alone.
Plan the image sequence
Lead each project with a strong image, then use supporting views to reveal layout, materials and details. Keep image quality and consistency in mind across the portfolio.
Connect projects to services
Help a visitor move from a portfolio example to the service or enquiry route that matches their own project.
Recommended page structure
A portfolio architecture visitors can browse
Use a predictable path from selected work to individual project stories, with useful ways to explore the work without burying the strongest examples. We can shape the final sitemap to fit your priorities rather than adding pages for their own sake.
- 01
Selected work
A first impression built from projects that represent your practice.
- 02
Portfolio categories
Clear groupings for relevant project types, sectors or spaces.
- 03
Project preview
A distinct image and concise title that invites visitors to explore.
- 04
Project story
A focused page with context, scope, decisions and supporting images.
- 05
Related service
A relevant next step for visitors considering similar work.
- 06
Enquiry
A direct way to start a conversation about a prospective project.
Useful content, not filler
Prepare a portfolio that tells a consistent story
The best project set is not necessarily the largest. Review the work you can publish and choose it for relevance, clarity and variety.
Plan your content with Intorza- 01Select work that reflects the projects and clients you want more of.
- 02Confirm image rights and permission before publishing each project.
- 03Use concise project names and accurate categories or locations.
- 04Keep image dimensions and quality consistent across each portfolio set.
More tailored website pages
Explore related pages
Each page has its own priorities and content plan. Start with the one closest to your needs.
Common questions
Website development for interior design portfolios — FAQs
How many projects should an interior design portfolio website show?+
There is no fixed number. Start with enough representative projects to show your work clearly, then add more when each one contributes useful variety or context.
Should an interior design portfolio use project categories?+
Categories can help when visitors have a clear reason to browse by project type or sector. Keep them limited to distinctions that reflect your actual work.
What makes a project gallery different from a project story?+
A gallery helps visitors browse images. A project story adds details such as the brief, scope and design decisions so visitors understand the work behind the images.
Make your portfolio a thoughtful introduction to your work.
Tell us about your work, the clients you want to reach and what a useful website needs to do. We’ll discuss a suitable page structure and next steps.